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ASEAN Tourism unveils new branding
The Association of Southeast Asian Nations’ (ASEAN) tourism arm has released and a new logo and tagline to power the region’s tourism recovery. The new branding positions ASEAN as region of ‘sense of fun and adventure.’
It will allow ASEAN to ‘market itself ‘as a single destination and raise awareness of the region’s incredible diversity of offerings.’
The new tagline is ‘A Destination For Every Dream.’
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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