Florida based Associated Luxury Hotels has announced the acquisition of Germany’s Worldhotels.
Established 40 years ago, Worldhotels represents 350 member hotels and resorts in 65 countries, with Europe its principal market.
It provides member hotels with a soft brand solution including global marketing, sales, training, e-commerce and distribution services.
Members are mostly independent upper-upscale and luxury hotels and independent hotel brands.
"Bringing together these two highly respected companies enables us to become a significant, full-service luxury ‘soft brand’ solution to serve the evolving needs of our valued customers, and our exceptional memberships of independent hotels, resorts and independent brands, plus their management and ownership groups," said Associated Luxury Hotels’ chairman David Gabri.
"Together ALHI and Worldhotels will create a powerful combination to provide guests, members, and MICE planners a comprehensive sales and marketing infrastructure and an expanded array of services.
The deal gives Associated Luxury Hotels additional reach and expands its profile in key markets.
It will continue to focus on membership-based service offerings aimed at the business, leisure and meeting sectors.
Associated Luxury Hotels’ chief commercial officer Tom Santora will assume the role of executive chairman of Worldhotels, and current CEO of Worldhotels Geoff Andrew, will remain as CEO.
