ASTA board approves new membership categories
Saturday, 24 Feb, 2005
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The board of directors of The American Society of Travel Agents (ASTA) unanimously approved a new business model to create two separate membership categories.
The two choices would be “premium” or “select.”
Select members would pay more for selected services on an a la carte basis.
Current membership dues of $365 would be reduced.
The two-tier model came after a survey of 14,000 travel agents. ASTA officials have been concerned about non renewals.
If the plan is approved, it could be in place within two years.
Report by David Wilkening
David
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