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Auckland office for New Caledonia
New Caledonia Tourism.South has announced it will open a dedicated Auckland office and appoint two new full-time managers as part of a major marketing boost in New Zealand.
Advertising budgets for 2006 have been increased by 90 per cent over last year, while overall spending on consumer and trade promotion will increase by 57 per cent.
New Caledonia Tourism.South General Manager Patrick Moisan said the initiatives were part of an increased commitment to the New Zealand market. The new Auckland office was expected to open in the city centre during February, while a recruitment process for new managers had been launched at the weekend.
“New Zealand has always been one of New Caledonia’s most important tourism markets and we believe much greater potential can be unlocked by increasing our activity there,” Mr Moisan said. “From February, the travel trade will begin to see a much stronger presence from New Caledonia, while consumers will see an extensive new advertising campaign on television and in newspapers and magazines.”
Meanwhile, long-serving New Zealand Manager Julie Cassin has decided to move to Nouméa with her family from the end of February.
“There’s no greater endorsement for our destination than to have Julie move here to live,” Mr Moisan said. “We’re very grateful for the excellent work Julie has done representing us and we’re delighted she plans to continue her involvement in tourism when she moves to New Caledonia.”
The appointment of a new Manager for New Zealand is expected to be made in coming weeks, along with a second representative in the new position of Sales and Promotions Manager.
“The appointment of a new Sales and Promotions Manager will allow for an increased focus on trade and consumer shows and additional efforts to raise awareness of New Caledonia in the travel industry,” Mr Moisan said.
Details of the new Auckland office will be announced with the appointment of the Manager for New Zealand. To contact New Caledonia Tourism.South telephone Julie Cassin on 021 399 936 or email [email protected]
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