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Audley Travel launches first worldwide brochure
Tailor-made operator Audley Travel has released its first worldwide brochure
It is a single resource to replace its current suite of 26 regional brochures.
A trade specific version complements the consumer-facing brochure, with all call-to-action to ‘contact your local independent travel agent’.
The 192-page brochure, ‘The world your way’ includes handpicked stays in global destinations, exclusive experiences and unique sample itineraries.
It features Audley’s 47 best-selling destinations, with each introduced by a country specialist showcasing local knowledge.
Readers will also get advice, tips and comments from Audley’s expert local guides and clients who have travelled to the destination.
The brochure also includes narrative from Audley’s specialists about the itinerary design process.
The brochure is a move away from guidebook-style descriptions, instead focusing on showing the reader what visiting a destination with Audley would be like.
Each regional destination chapter introduces typical Audley experiences, such as an early morning photography tour of Angkor Wat in Cambodia or joining a research team in Uganda’s forests.
Audley’s country specialists also share inside tips, such as the best beach walks in Sydney, or where to enjoy fine dining in Delhi.
Greg Thurston, Trade Sales Manager at Audley Travel, says: “Over 90% told us a brochure is important or useful to them when planning a trip, so continuing to offer this was essential.”
‘The world your way’ is available in both print and digital versions for agents.
The digital version can be easily hosted on an agent’s website, added in an email or shared on social media.
Learn more about : Audley Travel ( United Kingdom )
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