Tourism Australia and Etihad Airways are investing in a major marketing campaign, quadrupling their spend in the 2014/15 season.
The investment will double the total value of the original three-year marketing agreement signed in December 2013 to A$12 million.
The additional funding covers a range of joint marketing activities, including a major broadcast initiative due to air in the UK in early 2015.
"Etihad Airways is one of Tourism Australia’s most important aviation partners, playing a critical role feeding traffic to Australia’s key gateways, via the airline’s Abu Dhabi hub," said Tourism Australia MD John O’Sullivan.
"Etihad Airways may be relatively young but is growing very quickly, with aggressive expansion plans which include Australia, where the airline already enjoys a strong presence."
