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Australia MICE industry gets AUD50 million lifeline
The Business Events Council of Australia (BECA) has welcomed A$50 million in federal support for the MICE industry.
The federal government will fund A$50 million to help restart business events across the country.
The funding will help to drive business confidence and BECA will be involved in the design and implementation of the Australian Business Events Grants Program.
"We can now look to rebuilding business confidence and kick-starting momentum across the entire business events supply chain. BECA’s goal is to not only support the business events industry itself, but to also maximise the contribution business events make to the recovery," said BECA Chair, Dr Vanessa Findlay.
It is estimated as much as 96% of business events scheduled for 2020 had been cancelled or postponed.
The business events recovery program is part of the government’s A$1 billion Covid-19 Relief and Recovery Fund which targets industries severely affected by the pandemic.
It was lauded by fellow trade group Exhibition & Event Association of Australia (EEAA).
"The EEAA has worked extensively with BECA to facilitate this result and we are now in a much stronger position to commence rebuilding business confidence," said EEAA Chief Executive, Claudia Sagripanti.
Written by Ray Montgomery, Asia Pacific editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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