WELLINGTON – New figures showing a decline in visitor numbers reinforces a decision by New Zealand to invest more in the Australian tourism market.
Statistics New Zealand figures showed total arrivals for February were down 8.5 percent compared with the same month last year, with all New Zealand’s key markets on the decline, except Australia.
With some long-haul markets beginning to decline, Tourism New Zealand decided to move money into marketing Australia over the summer to bolster visitor numbers.
“The visitor arrival figures out today showing a 2.5 percent increase in the number of Australian visitors reinforce the decision to work this market harder.â€
Earlier this week Prime Minister and Minister of Tourism John Key announced an additional $2.5 million dollars for the Australian market to keeping pushing New Zealand’s message.
