Andrew Crawley has been appointed chief executive of Avios Group Limited with immediate effect.
Crawley, currently chief executive of IAG Cargo, replaces Gavin Halliday, who is leaving IAG.
Crawley sits on the IAG management committee, reporting directly into its chief executive Willie Walsh.
Prior to his role at IAG Cargo, he was the chief commercial officer at British Airways and an Executive Board Member of British Airways plc.
He also held positions of chairman of British Airways Holidays, chairman of OpenSkies (BA’s wholly owned French airline subsidiary), and was a Board member of Avios Group Ltd.
Walsh said: "Avios is a key part of IAG, and with Drew’s significant experience across the loyalty sector, he has the skill and drive to develop our group-wide loyalty programme even further."
