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Avis predicts early booking trend
Avis is urging holidaymakers to book their rental car early to benefit from early booking discounts.
The car rental firm said customers are mistakenly thinking they will get better deals by booking on the day.
It is predicting a shift in the way consumers book their hire car, similar to the way people book airlines.
“We don’t expect the change in customer behaviour to be as rapid as we saw with the airline industry,” said Daniel McCarthy, Avis commercial director.
“But we do expect to see more customers booking car rental early and taking advantage of the convenience and monetary savings available to them.
“Avis likes to reward customers who commit to bookings in advance by giving them the best possible rental prices, sometimes saving as much as 15% below the standard price.
“Popular vehicles, such as MPVs or Cabriolets fly out of our stations especially at holiday times. During the busy months of July and August even booking a basic small car with air conditioning can be difficult at short notice.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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