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Away Resorts announces major holiday park investment plan
After a booming summer of staycations, independent operator Away Resorts is investing £16 million on its UK sites to make 2022 even better.
It will undertake an expansion and renovation programme in time for next summer by adding brand new, luxury accommodation at each of its parks.
Hundreds of caravan bases will also be added, significantly increasing capacity, as well as electric vehicle charging points.
Pool and water sports facilities will be enhanced with new splash parks, indoor pools and upgraded outdoor pools.
More investment will be made in new restaurant facilities and covered eating areas.
Away Resorts says it also plans to build a new high ropes course at Tattershall Lakes, in Lincolnshire.
The ambitious expansion and renovation plan follows a successful year which recorded a 41% rise in bookings, 32% rise in holiday home sales and it recently acquired competitor, Aria Resorts.
That makes Away Resorts one of the largest operators in the staycation market serving more than 750,000 guests a year.
"This has been a fantastic year for the UK staycation market and we want to continue to offer the kind of fantastic accommodation, facilities, experiences and service we have become known for," said Tim Gibson, Director at Away Resorts.
"Acquiring Aria Resorts has helped us take a major step forward – now we’re looking to capitalise on that by investing even more into our parks for the 2022 season and beyond."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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