British Airways says it has ‘no current plans’ to introduce buy-on-board sandwiches and snacks in long-haul economy.
In an interview with The Sunday Times, published yesterday, CEO Alex Cruz said customers had started to come round to the fact M&S sandwiches and snacks were being sold on board short-haul economy flights.
When asked whether the service could be expanded to long-haul, he replied: "We might do it."
BA has issued a statement saying: "Our parent company, International Airlines Group, has just launched LEVEL, an airline offering customers this kind of choice, and tens of thousands of seat-only fares sold out within 72 hours.
"Like most companies, we don’t stand still and we are very focused on what customers want. We have no plans currently for a buy-on-board economy product on long-haul, but if that is what interests customers of the future, we will listen."
