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BA launches star-studded comedy in-flight safety video
Sir Michael Caine, Olivia Colman and Joanna Lumley have come together for the lastest British Airways’ pre-flight safety video.
The video, launching in July, sees seven celebrities ‘auditioning’ in humorous sketches while also sharing important safety messages.
They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.
Click here to watch the director’s cut from the new safety video on YouTube.
The first video featured Gordon Ramsay, Sir Ian McKellen and Thandie Newton.
The video also promotes Flying Start, the global charity partnership between BA and Comic Relief.
Flying Start saw a 20% increase in donations to Comic Relief after the release of the first safety video.
Carolina Martinoli, BA director of brand and customer experience, said: "It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
"Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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