The Bahamas Ministry of Tourism is launching a new advertising campaign in South Florida, entitled ‘Life is Grand.’
Showcasing the attractions, nature and culture of Grand Bahama Island, the campaign will feature TV, radio and digital ads in Miami and Fort Lauderdale.
The campaign will also air Spanish language ads for Hispanic TV and radio.
"The Northern Bahamas, which includes Grand Bahama Island, was not impacted by Hurricane Joaquin. While the entire Bahamas is united and focused on relief and recovery efforts in the Central and Southern Bahamas, the rest of The Bahamas is open for business and The Ministry of Tourism is spreading that word," said tourism minister Obie H. Wilchcombe, MP, minister of tourism.
"This campaign illustrates our creative approach to advertising the multiplicity of our destination and creating a brand identity for Grand Bahama Island."
The campaign aims to increase stopover and cruise traffic and to market Grand Bahama as the perfect getaway for South Floridians.
