The Baltimore area is concentrating its promotion money on the area that supplies about one quarter of its visitors: Washington, DC.
“There’s a big push to drive tourism in the summer,” said Brian Hall, president of GBK Communications, the advertising agency of record for the Baltimore Area Convention and Visitors Association.
The city is celebrating several new and expanded attractions. They include the Reginald F. Lewis Museum of Maryland African American History & Culture and Sports Legends at Camden Yards.
Tourism in the Baltimore area slumped last summer compared to the prior year.
The concentration on DC marks a change because Baltimore in the past has scattered its promotion money in several areas.
Report by David Wilkening
