United Kingdom
United States
Asia Pacific
Bangkok Airways scores with Borussia Dortmund partnership
Bangkok Airways is keen to lure more Germans and fans of the beautiful game onto its Asia flight network after signing a partnership deal with Bundesliga titans Borussia Dortmund.
The two-year sponsorship deal will feature advertising and promotional initiatives across Southeast Asia, China, Hong Kong, India and Bangladesh, and co-branding activities.
Dortmund is also in talks with the Sport Authority of Thailand and Thai FA officials to hold special coaching programmes for Thailand’s national youth teams up to under-19 level.
"We are so proud and excited to partner with Borussia Dortmund, eight-time German champions. With Borussia Dortmund’s strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways’ brand image as Asia’s Boutique Airline," said Bangkok Airways’ president, Puttipong Prasarttong-Osoth.
The airline and Borussia Dortmund will also work to attract inbound tourism to Thailand through various promotions.
The deal comes just days after Dortmund’s biggest rival Bayern Munich scored its own airline partnership with Qatar Airways.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations