Barrhead Travel is to invest £3.5million in a new experience store at Fort Kinnaird Retail Park.
The store, due to open in mid-2018, will be the fifth Barrhead Travel store in the Edinburgh area.
It will have a dedicated cruise and longhaul areas as well as a foreign currency unit, with 16 staff.
Open seven days a week, and open until 10pm on weekdays, the store is close to an M&S, Primark and TKMaxx.
It will be the fourth Barrhead store to open this year as part of the independent agency’s drive to expand its footprint across the country.
The travel retailer said the expansion was to meet the demand of more customers who want to book in store, bucking the industry trend.
"We really look forward to welcoming both returning and new customers to our new location," said chairman Bill Munro.
"Holidays are an emotional purchase and customers want to feel they are getting the best possible value for money, sound advice from genuine specialists and to know that their holidays are fully financially protected."
Barrhead Travel now has more than 70 stores, call centres and offices and employs over 1,000 people.
It is recruiting throughout the UK for experienced sales consultants, team leaders and managers.
