Bournemouth tourism has been shortlisted for a European Excellence award for its wedding beach hut campaign competing with Marks & Spencer, Samsung and Sony Ericsson.
The PR team organised a media launch of the wedding beach hut in 2010 and secured a live broadcast of the first beach hut wedding on daytime TV, worth more than £2.1 million in advertising value.
It is shortlisted against a group of major international companies including Marks & Spencer, Samsung Electronics and Sony Ericsson.
Mark Smith, director of Bournemouth Tourism, said: "It is one thing to be short-listed in a national Awards’ ceremony within your own industry, but this is European-wide and has attracted entries from the very top global companies including BMW, Starbucks and Coca-Cola.
"The launch of the wedding beach hut was done on a shoe-string and relied entirely on creative and imaginative ideas. To be short-listed is a major achievement."
The European Excellence Awards received around 1,500 entries in 60 categories, judged by a panel of 30 renowned professionals from all sectors of the communications and public relations industry across Europe.
The winner will be announced at the European Excellence Awards 2012 Gala ceremony on December 6 in London.
