The Bermuda Tourism Authority has named Kevin Dallas as next chief executive officer.
Bermudian Dallas will take over in January 2017, replacing incumbent Bill Hanbury, who leaves after completing his contract on December 31, 2016.
In selecting Dallas, the BTA board wanted to ‘move beyond traditional marketing,’ tapping 38-year old Dallas’ digital marketing expertise.
"Kevin is a proud Bermudian who distinguished himself from a talented slate of candidates. His unique combination of global credentials and experience encompasses market development work for South African Tourism, as well as consultancy and executive roles in product and marketing within the digital domain," said BTA chairman David Dodwell.
"In the new digital tourism game, the BTA needs to know how digital platforms like Airbnb, Expedia and Google really work, so we can play to win. Kevin Dallas is a proven leader in cutting edge digital marketing and strategy at an innovative global technology company where he learnt the inner workings of the online travel industry."
Dallas will be introduced to the media and travel trade at the Bermuda Tourism Summit on November 16.
Senator Michael Fahy, minister of tourism, transport and municipalities said: "The BTA has successfully brought Bermuda into a new era, and our recent air arrival results show that it is working. Destinations that continue to market themselves in traditional ways will fall behind, but Bermuda intends to stay ahead of this curve and lead, transforming and enmeshing our traditional product for success in this modern environment."
