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Bespoke travel solution launched for Bellarome
Monday, 29 Apr, 2016
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Following fantastic growth, online Italy holiday provider Bellarome, have once again worked with CSI Media to modernise their site www.bellarome.com
Specialising in multicentre holidays, Bellarome have been helping their customers to make the most of their visit to one of the most beautiful countries in the world by combining relaxing beach resorts and exciting cities; appealing to both the culture vulture and the sun worshippers alike. During initial discussions with CSI Media it was clear that the team at Bellarome wanted to have greater autonomy over their content, they also wanted to ensure that the site kept up with the increasing demand from consumers using mobiles and tablets for holiday searches. The new site therefore needed to not only look good, but it also needed be compatible across various devices. The developers at CSI Media had the perfect solution; by using some of the latest technology, the website has been moved onto the Umbraco CMS platform. This user friendly content management system gives the team at Bellarome the ability update the website themselves. With just a few simple clicks they are able to change their images and text as frequently as they like. These regular content updates in turn will help to improve the sites natural search rankings otherwise known as Search Engine Optimisation (SEO).
Along with increased flexibility and freedom over their own site, by creating a customised solution for Bellarome on the Umbraco platform, the development team at CSI Media have also been able to capitalise on the latest responsive technologies. The website is now user-friendly across mobile and tablet devices as well as desktops. www.bellarome.com now automatically resizes depending upon the device it is being viewed on. The site neatly stacks on top of itself and the navigation changes to the mobile/tablet menu icon. Customers no longer need to zoom, resize or scroll when viewing the site on other devices; the site cleverly recognises what device the user is on and adjusts accordingly. Not only does this mean that the site looks professional but it means Bellarome do not need a separate mobile site. What’s more the site has been easily transferred on to the new platform along with the existing site booking flow.
The customised travel system developed by the team at CSI Media also allow Bellarome to create separate sites for the other areas of their business which they wish to promote, including www.italymulticentreholidays.co.uk and www.familyholidaysitaly.co.uk. They have the ability to amend elements of these additional sites themselves including changing the colours, logo, images, content, offers; all without the help of the developer or designer.
The new site has been designed and built in house by the highly rated RAR and Drum digital team at CSI Media. Based in Cheshire, the award winning team are proud to be Umbraco and Sitecore certified. They have a wealth of experience with different areas of the travel sector.
Along with website and app design CSI Media also provide full marketing services specifically aimed at the online sector including SEO advice, PPC Reviews, email campaigns and print.
If you are looking for a bespoke travel solution or would like more information on how we can help then please get in touch:
Richard Nash
Tel: 0844 873 0073
CSI Media
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