Best Western joins ‘Heroes’
Best Western has joined AmericInn, Choice Hotels, Marriott Rewards, Starwood Hotels & Resorts Worldwide, Inc. and Wyndham as a sponsor of the Hotels for Heroes program.
An operation of the Fisher House Foundation administered in partnership with the Department of Defense, the program offers returning solidiers and their families free hotel accommodations paid for by donated customer loyalty points.
Fisher House Foundation provides free hotels rooms to wounded, injured or ill military men and women undergoing medical treatment at military or VA facilities. All requests are verified by authorized government officials.
Best Western Rewards members have the option of donating 2,500 or 5,000 points via the redemption section of the Best Western Rewards website at bestwesternrewards.com
"Best Western Rewards customers are among the most loyal in the industry," said Dorothy Dowling, senior vice president of marketing and sales, Best Western International. "We know their loyalty will translate into support for this program that serves our nation’s heroes in such a meaningful way."
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