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Best Western looks to South Asia for growth
Best Western International has identified the South Asian countries of Sri Lanka and Bangladesh as key growth markets.
Best Western will launch its first hotel in Sri Lanka – a 60-room Best Western midscale property in Colombo – in the next few months.
"The potential for tourism in Sri Lanka is huge," said the company’s vice president of international operations for Asia & the Middle East, Glenn de Souza,
In Bangladesh, the huge domestic population and booming manufacturing sector are driving growth, he said.
Best Western operates the 51-room Best Western La Vinci Hotel in Dhaka.
The company is now planning a major, multi-brand expansion across Bangladesh, with new midscale, upscale and luxury hotels opening in Dhaka and the coastal resort town of Cox’s Bazar.
First to open will be two Best Western Plus upscale hotels – a 232-room property in Cox’s Bazar and a 56-room hotel at Dhaka Airport.
"Bangladesh is one of the world’s new tiger economies, with strong GDP growth," said de Souza,
"With rising incomes, strong growth in domestic travel, and a shortage of internationally-branded hotels, we believe Bangladesh represents a major opportunity."
Ian Jarrett
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