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Best Western lures family market with new kids club
Best Western is launching its first ever Kids Club with activities, children’s check-in desks and kids’ menus to woo the family market.
Open to six to 10 years olds, BW Kids will also offer a welcome pack, membership card, luggage label and quarterly magazine featuring fictional characters Bert and Winnie.
The hotel group has created the scheme as part of its redevelopment of its family friendly hotels.
It is even searching for its own group of mini Hotel Inspectors via its Facebook page to review them.
Tim Wade, director of marketing at Best Western GB said: "All parents know that if the kids are happy, it makes for a much more enjoyable break. This is why we have launched BW Kids, to ensure children are more involved with where they’re staying."
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