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Betting big on Atlantic City

Monday, 21 November 20053 min read

Harrah’s Entertainment announced a $550 million plan to make it even more the dominant player in Atlantic City.

A 964-room hotel tower will boost its from capacity by nearly 60%, the company said.

It also plans a 172,000 square foot retail and entertainment complex that will include a 650-seat buffet.

“Harrah’s is facing stiff competition in Atlantic City from Borgata Hotel Casino & Spa, an opulent joint venture between MGM Mirage and Boyd Gaming,” reported Reuters.

The Borgata was Atlantic City’s first new casino in more than a decade. Opening in 2003, it also plans an expansion with a hotel tower with another 800 rooms.

Harrah’s previously acquired Caesars Entertainment.

Report by David Wilkening