United Kingdom
United States
Asia Pacific
Bhutan marks 50 years of tourism
Bhutan’s Department of Tourism unveiled a major campaign commemorating 50 years of tourism in the Kingdom.
It officially welcomed its first tourists back in 1974.
A host of events have kicked off and will run through the year, culminating on December 17, 2024, in honour of Bhutan’s National Day.
Since the very beginning, Bhutan embraced a policy of “high value, low volume” tourism, and has remained committed to sustainable tourism.
Bhutan tourism has steadily welcomed more travellers over the years, with a peak in 2019 at around 320,000 guests annually
Bhutan is the only country to implement a Sustainable Development Fee (SDF) for all guests, which is currently charged at USD 100 per adult, per night.
The funds from this go towards various initiatives in environmental protection, cultural heritage, and free health care and education for all.
“We are immensely proud to celebrate 50 years of Bhutan tourism. We look forward to a future where sustainable tourism continues to enrich our nation a,” said H.E. Tshering Tobgay, Prime Minister of Bhutan.
It plans a series of activities throughout the campaign period including:
Tourism Awards: Bhutan’s first ever tourism awards will be held in August, celebrating excellence and innovation in Bhutan tourism.
TedX Talk: Featuring multiple speakers from Bhutan discussing topics related to tourism through the years, sustainability and future projects.
Global Embassy Events: Hosting events at Bhutanese embassies worldwide, inviting media and travel trade to learn about Bhutan’s past and future tourism.
Industry Collaboration: Other initiatives include launching new itineraries and the introduction of a loyalty program.
“This celebration is a tribute to all guests who have visited us, and everyone who has contributed to our tourism sector,” said Namgyal Dorji, Minister of the Ministry of Industry, Commerce and Employment.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors
Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal
Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President
Expedia TAAP incorporates AI for their 100,000 registered agents
Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals
MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity
BA flight attendant taken off duty after boozy altercation
Virgin Voyages cracks down on agents’ shady sales tactics
Ship crew member arrested after stabbing attack
Two dead, others missing after River Danube boat collision
Disney gets green light for a fifth Florida theme park