The 2012 USA Pro Challenge, the toughest professional cycling race in the United States, recorded attendance numbers of more than one million over the course of seven days, August 20-26.
The estimated economic impact of the race to the state of Colorado was USD99.6 million, according to a study done by IFM North America, a global sports research firm.
The race, won by American Christian Vande Velde of Garmin-Sharp-Barracuda, received unprecedented coverage on NBC and NBC Sports Network in the U.S. and was broadcast internationally to 175 countries and territories around the world.
"The crowds at the 2012 USA Pro Challenge were unlike anything I’ve ever seen outside of the big races in Europe," said Shawn Hunter, CEO of the Pro Challenge.
"This race showcases Colorado and provides an incredible economic impact that will hopefully be here for years to come."
