Blue Bay Travel is seeing a record-breaking end to the year.
The tour operator just recently celebrated its best trading week ever.
November sales figures soared 200% year-on-year for the Stoke-on-Trent-based firm, despite the seasonal downturn at this time of year.
This tops an already successful year for Blue Bay Travel, which previously reported its best trading week in the summer.
It attributes the recent uplift to improvements in the operation over the last year as well enhanced product.
CEO, Alistair Rowland said: “Registering our all-time best trading week is an incredible result for our team.”
“November is, generally, a less prolific booking period but we’ve used this year to better understand our audience, including their shifting holiday requirements.”
“The diversification of our core portfolio, as well as our delivery via highly targeted campaigns has proven to be a winning combination.”
