Holland-based consolidator Boom has launched in the UK, headed by general manager Claire Trevis.
She joins from technology specialist TelMe Farebase, prior to which she was aviation director of First Choice.
The company, part of the ATP International Group, already has deals secured with 67 airlines.
“This is going to be a great service for the trade,” said Travis. “The fact that we are able to launch Boom with 67 airlines on board from day one is a fantastic start. As well as providing an online booking facility, Boom has a team of very experienced and knowledgeable travel professionals ready to support agents if required.”
The company will focus on long-haul destinations and will also provide a fulfilment service to medium and large ATOL holders looking to cut their business costs.
Graham Ramsey, chairman of Boom and ATP International, said: “The time is now ripe to launch to the travel trade in the UK. I am delighted to have secured a strong management team led by Claire to add to our core strengths of buying power and technology and I am confident that Boom will be well received by agents.”
All travel consultants who register on the BoomFare site by the end of May will automatically qualify for entry into a prize draw to win a video iPod.
Agents can access deals on www.boomfare.com or by calling 0870 460 3719.
