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Boston tourism rebrands
Boston tourism officials have unveiled a new name and corporate identity.
The Greater Boston Convention & Visitors Bureau announced the ‘Meet Boston’ moniker and a new tourism campaign.
Meet Boston’s mission is to introduce energetic campaigns to appeal to all types of travellers.
The new ‘Boston Never Gets Old’ campaign includes dynamic visuals.
It illustrates Boston’s arts, culture and food scene with tourism ambassadors from sports and entertainment.
“Tourism is integral to the Boston economy, and it was time for us to further invest in promoting all that we have to offer,” said Martha J. Sheridan, CEO of Meet Boston.
Guiding principles for Meet Boston include; Be In Motion, Be Historic and Be Proud.
The campaign demonstrates how Greater Boston is still evolving and ever-changing,.
The new Meet Boston name and website and the new tourism campaign are now live.
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