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Boston wooing foreign tour operators
Foreign tourism in Boston six years ago represented a $3 billion industry. That fell by nearly half in recent times, however, partially because of lower foreign tourism marketing funds.
The Boston area is now again looking at rebuilding its foreign tourist industry after 9-11.
Tourism Massachusetts, a non-profit group with state funding, sponsored a conference attempting to link local hotels and attractions with foreign tour operators, reported Boston.com. The goal: to persuade tour operators to use those attractions as part of their travel packages.
“When you get a brochure in a foreign country, you’ll see Boston as a destination and specific hotels and restaurants to visit,” said William MacDougall, president and CEO of Tourism Massachusetts.
No specific funding levels were released but statewide officials pledged to spend more money to attract foreign tourism.
Report by David Wilkening
David
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