Brand USA has added a new forum to its online training website allowing agents to swap information.
The new ‘knowledge sharing facility’ will be added to the USA Discovery Program allowing users to ask a question which other members answer.
The agent whose answer is found most useful will be rewarded with a ‘star member’ status.
Users on the site can also vote the answer up and down on a live leader board.
Chris Thompson, president and CEO Brand USA, said: "By creating the new Knowledge Forum element to the USA Discovery Program, we hope that agents will utilise the site even further and ask their peers and colleagues for advice.
"This gives them the opportunity to learn more about the intricacies of the destination to develop their knowledge even further and, ultimately, to enhance their sales of the USA as a holiday destination."
Brand USA has added a new module – the USA Family Holidays Specialist badge – to the USA Discovery Program.
Its Megafam will take place from 15-22 May 2014, hosting 100 agents on seven different itineraries.
To qualify, agents should register their American Airlines and British Airways bookings here to and within the USA here and complete a minimum of two Specialist modules on the USA Discovery Program.
