Brand USA joined the International Coalition of Tourism Partners (ICTP) as a new destination and a Council member.
Alfredo Gonzalez, senior vice president for global partnership development for Brand USA (www.thebrandusa.com), the public-private partnership responsible for launching the United States’ first-ever, nationally-coordinated tourism marketing effort to increase international visitation to the United States, will represent the national tourism brand of the United States of America at ICTP.
Within just 2 1/2 years, more than 100 destinations ministries of tourism and tourism boards joined ICTP [www.ictp.travel ] and made a commitment to green growth and quality.
The British Virgin Island Tourism Board, the St. Eustatius Tourism Development Foundation, the Ghana Wildlife Division, the Nashville Convention and Visitors Corporation, and the Tourism Board of Mali Losinji, Croatia also just joined ICTP.
