Amir Eylon, who led a very successful effort as state director of the Ohio Office of Travel and Tourism, has been named vp for Brand USA. He will be in charge of Partnership Development for North America.
In Ohio, he oversaw efforts that were hailed as a "tremendous return on investment." He also made a major contribution to the growth of Ohio’s $40 billion tourism economy, according to a release.
"The marketing programs he has led leveraged both industry and nontraditional partnerships that generated $14 in new taxes for every $1 invested and included active participation by thousands of Ohio’s tourism-related businesses," the release says.
In his new position, Eylon will develop brand partnerships with the US and Canada with a focus on creating and executing innovative and customized marketing solutions.
Brand USA’s mission is to increase international visitation to the US.
Brand USA is the US’s first ever marketing campaign to promote the US as a premier travel destination. The first wave of a global campaign is currently running in Canada, the UK and Japan.
By David Wilkening
