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Brand USA to focus on Southeast Asia agent training
Tourism agency Brand USA will concentrate marketing efforts in Southeast Asia during 2015 with a focus on travel agent training.
Brand USA’s Discovery Program will be launched in Singapore, Malaysia, Indonesia, the Philippines and Thailand during 2015.
"One of the biggest challenges within the region is currently the lack of education and awareness," said Brand USA vice president, global market development, Jay Gray.
The interactive online training course will comprise six specialist modules – Big City Buzz, Great Outdoors, Culture & Heritage, Winter Sports, Coastal Escapes and Fly-Drive.
Other modules, including Food and Drink and Family will also be rolled out in 2015.
"We’ll use this as a way to identify travel agencies that will participate in our mega-fam," said Gray.
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