Brightline launches loyalty program

Thursday, 17 Apr, 2025 0

UK based Antavo Loyalty Cloud is powering the new loyalty program of US rail operator, Brightline.

Brightline Rewards has officially launched, enabling riders to earn and redeem points.

Brightline is the only privately owned and operated intercity passenger rail in the United States, and is noted for its Florida services linking major tourist destinations in the Sunshine State.

“Brightline’s new loyalty program, powered by Antavo, will elevate our guest and brand experience,” said Patrick Goddard, CEO of Brightline Florida.

“We’re building a strong community of loyal riders. With Antavo’s advanced tech, we can deliver a seamless and scalable program.”

Brightline Rewards was designed for simplicity with immediate value.

For early signups, it is offering a triple-point bonus on all qualifying purchases for rides booked and taken by June 3, 2025.

There is no redemption minimum with points that can be used instantly as they are earned.

Brightline Rewards is built on Antavo’s enterprise-grade platform, allowing Brightline to customize the program to meet business needs.

“We are more than excited to work with Brightline. As a company with a remarkable eco-friendly approach to travel, they understand that the quality and impact of the journey matter just as much as reaching your destination,” said Attila Kecsmar, CEO & Co-founder of Antavo.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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