United Kingdom
United States
Asia Pacific
Brightline rebrands to Virgin Trains USA
Florida railroad operator Brightline is getting a new minority investor and a new name.
It has secured investment from Richard Branson’s Virgin Group which will see Brightline rebranded to Virgin Trains USA.
It is not the first foray into the rail business for Virgin.
It has operated passenger rail services in the UK for years.
Brightline began operating rail services from Miami Fort Lauderdale and West Palm Beach earlier this year and plans to extend it to Orlando within three years.
"Virgin has built a respected and trusted brand in travel and hospitality. With our shared focus on customer experience we are well positioned to build on our success," the company said in a release.
Brightline just recently announced plans to construct a high-speed railroad connecting Southern California and Las Vegas.
Brightline’s existing management team will continue to manage operations and business strategy.
"Brightline is at the forefront of innovation in this market, and the ideal partner for Virgin to work with to alter perceptions and traveling habits across the United States," Branson wrote in a post on the Virgin website.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled