VisitBritain is targeting US travelers with a new digital marketing campaign launching this week.
Using short films and stories to entice visitors, the campaign ‘I Travel For…’ aims to promote unexpected experiences and less-explored destinations in Britain, alongside its more famous landmarks and attractions.
The digital campaign kicks off with a launch film on Facebook and Instagram, followed by a series of films and images promoting destinations across Britain.
Running across social media channels from February to April, it will also target visitors from Australia, France, Germany, China, India, and the Gulf states.
As part of the campaign, VisitBritain is also working with British Airways, Expedia and other commercial partners across key inbound visitor markets.
VisitBritain Chief Executive Sally Balcombe said: “By shining a spotlight and telling the stories of Britain’s exciting and contemporary culture, innovations in food and drink, the beauty of our countryside and vibrancy of our cities, we want to inspire even more international visitors to book a trip right now.”
Overseas visits to the UK are forecast to exceed the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4% on 2017.
Spending by overseas visitors to the UK is forecast to reach £26.9 billion in 2018, up 6.8% on 2017.
