British Airways is tipping the Moroccan city of Marrakech as the most sought-after destination for 2011.
The airline says it believes the top ten destinations for the new year will be Marrakech, San Diego, New York, St Kitts and Nevis, Puerto Rico, Maldives, Japan, Las Vegas, Mauritius and St Lucia.
BA chief executive officer Willie Walsh said: “The response we’ve had to the launch of routes like the Maldives, Las Vegas and Marrakech has been incredible. We’ve seen destinations in the Caribbean and Indian Ocean becoming even more popular with leisure travellers looking for sun and relaxation. Those after 24-hour cities are heading towards New York, Las Vegas and Japan.”
He added: “Tourism and leisure travel is a crucial focus for us, so growing our holidays business is a major part of our business plan. We’ve already made great progress thanks to the launch of our Dynamic Packaging capability on ba.com, which enables customers to book flights and hotels together and realise substantial savings. Revenue this year is up 55 per cent and there remains a huge opportunity for future growth.”
by Dinah Hatch
