British Airways has retained its title as the UK’s leading ‘Superbrand’, beating more than 1,500 companies to stay at the top of the annual consumer rankings.
Virgin Atlantic joined Dyson as a new entry in the top 20 most popular big brands, a list based on an annual survey of 2,500 British consumers carried out by the Centre for Brand Analysis.
Stephen Cheliotis, chief executive of The Centre for Brands Analysis and chairman of the Superbrands Council, said: "British Airways retaining number one spot is a great example of a much-loved traditional brand that has also refreshed, refocused on innovation and invested to remain attractive and relevant. It is winning out while newer innovators, such as Google, go in reverse, as the shine comes off."
Consumer Superbrands 2015
1. British Airways
2. Rolex
3. BBC
4: Microsoft
5. Nike
6. John Lewis
7. Gillette
8. Mercedes-Benz
9. Kellogg’s
10. Apple
11. LEGO
12. Andrex
13: Boots
14. Dyson
15: Coca-Cola
16: Fairy
17. BMW
18. Google
19: Haagen Dazs
20. Virgin Atlantic
