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Brits travel for 'life milestones', says Expedia research

Thursday, 13 September 20073 min read

New research by Expedia.co.uk claims 75% of Brits have either celebrated or sought solace from a life changing event through travel.

While the average holiday abroad costs under £500 per person, 34% of Expedia.co.uk customers are prepared to spend over £1,000 to mark the occasion, with 9% prepared to spend over £2,000.

The survey of more than 24,000 Expedia.co.uk customers found wedding anniversaries are the most popular milestone to celebrate abroad, with 65% of respondents having gone on holiday to enjoy them, closely followed by birthdays (47%).

But 37% also head abroad for inspiration when times are tough.

The destinations chosen most often by respondents for each event are:

Venice for a wedding anniversary
Amsterdam for a birthday
US for finishing university
Amsterdam for hen and stag dos
Paris for an engagement
Australia for retirement
Spain for a bereavement
Australia for getting fired
Ibiza for a first break-up
Spain for a divorce

By Bev Fearis