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Brits travel for ‘life milestones’, says Expedia research
New research by Expedia.co.uk claims 75% of Brits have either celebrated or sought solace from a life changing event through travel.
While the average holiday abroad costs under £500 per person, 34% of Expedia.co.uk customers are prepared to spend over £1,000 to mark the occasion, with 9% prepared to spend over £2,000.
The survey of more than 24,000 Expedia.co.uk customers found wedding anniversaries are the most popular milestone to celebrate abroad, with 65% of respondents having gone on holiday to enjoy them, closely followed by birthdays (47%).
But 37% also head abroad for inspiration when times are tough.
The destinations chosen most often by respondents for each event are:
Venice for a wedding anniversary
Amsterdam for a birthday
US for finishing university
Amsterdam for hen and stag dos
Paris for an engagement
Australia for retirement
Spain for a bereavement
Australia for getting fired
Ibiza for a first break-up
Spain for a divorce
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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