A new TV ad campaign in Philadelphia touting gay travel is believed to be the first time a television commercial for a US tourist destination has targeted homosexuals.
The 30-second spot features a same-sex couple in colonial costumes. It ends with the tagline: “Come to Philadelphia. Get your history straight and your nightlife gay.”
“This is an invitation that homosexuals are welcome here because of what Philadelphia is and what Philadelphia has to offer,” said Meryl Levitz, president of the Greater Philadelphia Tourism Marketing Corp. He added the city has a strong gay community and is gay-friendly to visitors.
Report by David Wilkening
