lastminute.com has formed a partnership with British Sky Broadcasting to sell its key products through the interactive television service, Sky Active.
Expected to launch this autumn, the deal will extend Sky Active’s line-up of retail and travel services, while providing a significant distribution platform for lastminute.com. A wide variety of lastminute.com products – from travel deals to theatre tickets and retail products – will be offered to viewers with up-to-the-minute availability and pricing.
Jon Florsheim, managing director of Sky Interactive, said: “BSkyB looks forward to welcoming one of Europe’s best known Internet brands to the UK’s leading interactive television service. lastminute.com’s high-quality range of travel and entertainment deals will be a valuable addition to the array of products on offer to Sky Active users.”
lastminute.com group managing director Martha Lane Fox said:
“lastminute.com is always looking for innovative and cost-effective ways that new and existing customers can access its great deals – what better way than enabling them to do so via the convenience of their television, a medium well suited to lastminute.com’s lifestyle products. Using Sky Active as a transaction platform further builds on lastminute.com’s multi channel, multi platform strategy and builds a strong partnership with BSkyB, the UK’s market leader in digital commerce.”
Sky Active is currently available through digital satellite television in 5.5 million homes across the UK.
