The British Travel Awards has signed a sponsorship deal with Feefo, the independent customer feedback system.
Under the agreement, Feefo will build a brand awareness campaign aimed at both travel companies and their consumer customers.
Feefo will benefit from advertisements and advertorial within BTA media partner publications and BTA’s quarterly magazine Check-In.
The BTA media partners include TravelMole, the News International daily, and broadcasting company Unravel Travel TV.
Additionally, the sponsorship will see wide use of the Feefo logo on BTA collateral, including material surrounding the BTA Gala Awards Night taking place in London on 1 November.
Feefo managing director Andrew Mabbutt said being associated with the BTA’s “will raise our profile both to travel companies and the consumers over the years ahead”.
