United Kingdom
United States
Asia Pacific
BTTF gets off to optimistic start
Tourism leaders attending this year’s British Travel Trade Fair were optimistic about the country’s tourism prospects.
Lord Marshall of Knightsbridge, ex-chairman of British Airways and recently- appointed chairman of VisitBritain, opened the two-day BTTF in Birmingham yesterday.
Lord Marshall said his organisation is on track to achieve an increase in the value of tourism to Britain from £76 billion to £100 billion in five years.
His claims were backed up by representatives from Britain and Ireland’s four national tourist boards, who were attending the show.
This year’s BTTF is expected to be a record year, with 2,700 visitors expected and an increase in exhibitor space of 8%, hosting 400 stands.
Event director Graeme Barnett, said: “Many of the suppliers who have taken part in BTTF in previous years recognise the commercial value of the show and have increased the size of their stands to enhance their return on investment.”
Report by Ginny McGrath
Related News Stories:
Ginny McGrath
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls