South Korean budget carrier Jeju Air has extended its partnership with aviation tech provider SITA for the Horizon Passenger Services System (PSS).
The new multi-year deal will help Jeju Air support business growth optimising a range of functions through the system’s key components such as pricing, ancillary revenues, passenger preferences, e-commerce channels and local language services.
The airline is also adding SITA’s Horizon Business Intelligence tool which offers wide-ranging data analysis to better react and proactively plan for growing trends or challenges in the market.
"Renewing with SITA is good for our business because Horizon PSS provides us with a flexible and value-based passenger services system. I have no doubt that it will continue to allow us to expand internationally. The new advanced business intelligence services will help us find new opportunities to improve the passenger experience," said Seok-Joo Lee, CEO of Jeju Air.
SITA offers communications and IT solutions for aviation functions including passenger management, baggage, self-service, airport and border management.
It has a presence at 1,000 airports and serves aviation and airline customers in more than 200 countries.
