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Business travellers still not comfy with mobile bookings
Mobile travel bookings still fall way behind bookings made online by business travellers.
A new report from Amadeus shows that two thirds of business travellers book online using a corporate booking tool but only a third are able to book on a mobile device.
With only 34% able to book travel on a mobile or tablet device, Amadeus says travel managers, TMCs and technology companies could be bridging the gap for them.
Half of the survey respondents said they had to make changes to their travel plans in 2012 with 37% having to amend their flights whilst on the road.
These statistics show a clear opportunity for travel departments to add value, claims Amadeus, as only 30% of travellers said their department had been ‘very effective’ at making the necessary amendments to their bookings.
Convenience is still the highest priority for a large majority of business travellers, nearly half don’t fully understand their corporate travel policy and a minority feel that corporate travel departments actually hinder their ability to do business, according to the report.
The new research, Amadeus Business Travel Insights: the 21st Century Business Traveller, was carried out by ICM Research on behalf of Amadeus and is due to be announced at the Business Travel Show next week.
Diane Bouzebiba, managing director of Amadeus, UK and Ireland, says: "These findings clearly identify opportunities for travel departments to introduce new services and technologies that will deliver additional value to travellers.
"Over the course of this year, a particular priority for Amadeus UK is to help corporate travel departments better understand the emerging needs of the 21st century business traveller."
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