Best Western is bringing independent soft brand BW Premier Collection to Asia with its first signing in Thailand.
The company has signed an agreement with major developer Habitat Group for the new build BluPhere Pattaya which will open in the popular Thai beach town.
Situated within 100 metres of the beach, the eight-storey hotel will have 195 apartment-style rooms.
"BW Premier Collection is a great fit for Thailand. Designed for guests who crave individuality, character and local charm, this upscale concept is expanding into some of the world’s most sought-after destinations. We are delighted to bring BW Premier Collection to Asia with BluPhere Pattaya," said Olivier Berrivin, Best Western’s MD of international operations – Asia.
BW Premier Collection is a portfolio of upscale properties worldwide that remain independent but benefit from Best Western’s training, sales and marketing and global distribution network.
Best Western loyalty member guests can also earn and redeem points when staying at a BW Premier Collection hotel.
BW Premier Collection hotels can be found in cities worldwide including San Francisco, New York, Paris and Rome.
