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Cadogan expands and cuts prices
Cadogan Holidays has added nine new destinations for 2007 and claims to have cut 90% of prices below this year’s levels.
The specialist operator’s 2007 brochure includes 14 new resorts across the new destinations of Corsica, Menorca, Croatia, Corfu, Mykonos, Sorrento and Amalfi coast, Sicily, Dalaman Coast, Turkey; and Eilat.
The company will continue to include Morocco, Tunisia and Madeira while expanding the programme.
Cadogan will publish the findings of a customer survey about the holiday elements which are most important to them at the end of the month.
Managing director Tom Allen said: “The launch of this new brochure represents the future growth of this company. With the introduction of the new Mediterranean destinations, Cadogan Holidays has firmly established itself as the leading tour operator for short-haul luxury holidays.
“In today’s travel market traditional tour operators are facing competition from online and DIY packages and there is huge pressure to be price competitive. The implementation of our new pricing strategy means that we can pass on value for money to our guests who are price savvy, but still looking for the security that travelling with an operator brings.
“Through the new brochure we have been able to demonstrate our commitment to the industry, whilst still giving our customers a fresh and exciting new programme. Moving forwards, Cadogan Holidays is looking at new and inspiring ways to make sure our holiday offerings are second to none.”
Report by Phil Davies
Phil Davies
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