Capela Travel Training is offering the new Digital Marketing Diploma accredited by the Chartered Institute of Marketing (CIM), ready for new delegates starting in January.
The course examines all kinds of online tools, including PPC, SEO, social media, online PR and affiliate marketing. It also looks at ways to best integrate your online and offline activity and maximise your online marketing impact.
The qualification is suited to current marketing professionals in the fields of hospitality, travel and tourism. It typically takes around a year to complete on a part-time basis.
The Diploma is made up of 3 modules:
• Digital Marketing Planning
• Digital Marketing Essentials
• Marketing and Consumer Behaviour
A CIM Award is earned for success in each of the Digital modules, while the Diploma comes with success in all 3.
Capela is the only travel industry focused study centre accredited by CIM to deliver this qualification. For more information:
call 01223 208629
www.capela.co.uk
