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Car rental sites help spur record online travel spending
Visits to online travel sites rose to new heights last month, helping to drive spending to more record levels.
Online travel spending reached $5.1 billion in June, a 25% increase over the same month last year, according to comScore.
The figures also reveal travelers using the web to make the most of vacations – from buying cars and sports equipment to booking travel and finding cooking tips.
The ‘Hotels and Resorts’ category was the strongest, growing 9% in June, partly driven by a 21% rise in visits to InterContinental Hotels Group and a 19% increase for Marriott.
Short trips and days out helped to increase visits to map web sites by 4%, according to comScore.
Many Americans also turned to car rental sites to help plan their trips. Traffic to this category increased by 5%, following an 8% growth in May.
Report by David Wilkening
David
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